Ecommerce website design differs from regular, static web page design. It is usually dynamic as new products need to be added and old products need to be removed. It needs to rank high in the search engines to draw large number of relevant traffic. It needs to be attractive and at the same time easy to handle. If the website is not user friendly, customers may go to the competitors. Ecommerce web design services need to create the website in a manner that it grabs the attention of the reader towards the product. Flash is a technology that can be used to create the desired effect.
Flash is an advanced multimedia platform that enables one to add animation and videos to web pages. It is used to beautify the site. Any web design company, especially an ecommerce web design service company tries to make the website as much appealing as possible. Visual impact is the focus of any ecommerce website design company and usage of flash files assists them in their tasks. Flash helps in presenting complex content in a simple manner and in a little space. It makes the content of the website easy to understand. The reader may not enjoy reading HTML or text, and may prefer flash as it is more appealing.
Still, the use of flash files is generally avoided by the ecommerce web design service providers. Flash is not a search engine friendly technology. The search engine spiders are dependent on text to understand the meaning of the web pages. Many search engine robots do not crawl on the areas using flash on a web page. Websites using flash extensively may face problems in gaining high rankings. Google has now started indexing some flash files. But majority of the search engines still do not recognize designs created using flash technology. Search engines drive a lot of traffic to the website, and this point cannot be ignored by the ecommerce website design company.
Usability of the site is negatively impacted by the use of flash on the site. Pages may take longer time to download and may require vast amount of bandwidth. People having slow internet connection may have to keep on waiting for the site to load for a long time. An ecommerce website designer has to keep in mind that visitors might stray towards competitors if the website is not co-operative. The back button on the browser does not work with former versions of flash. Flash has earned the reputation of being not-so-convenient among search engine optimizers and surfers alike!
Flash need not be completely avoided in an ecommerce website design. It can be used appropriately to soothe the eyes and at the same time bypass the hurdles associated with it. The page should not be filled with flash and graphics; it should have text as well. Besides making coding alterations, ecommerce web design services' company may also create separate HTML pages for every flash page. The flash movie can be installed on the HTML pages. This enables the visitor to see flash and the search engine spiders will crawl through the HTML page.
Ecommerce website design does not merely include enhancing the pulchritude of the site. It should be so constructed that the customer finds it easy to navigate. The site ought to present a lot of information in a limited space. An ecommerce web design service provider needs to have an expertise in designing to be able to design an ecommerce website.