A digital marketing company is a valuable partner to any online business that aims to get over 10,000 unique visitors per day. Businesses and bloggers that depend on online presence understand the importance of attracting as much traffic to their sites and blogs is. It is this traffic, or unique visitors, to the sites and blogs that carries the potential of translating into business and bringing in the much needed revenue to the business. A unique visitor is that person who accesses your site and is determined by mostly by the IP address of the device or computer that the visitor is using. Thus if one such user visits your blog several times a day from the same IP address, that user still constitutes one unique visitor. So, how can you effectively achieve a target of 10,000 unique visits per day? You need the inputs of a Digital Marketing Company to help you incorporate the SEO strategy into your website.
SEO Strategy – The first and most important step is to ensure that your site and its contents are ranked highly by the search engines. This means that anytime user searchers keywords related to your site the first results yielded by the search engines. This definitely requires you to build in a Search Engine Optimization strategy into your website. SEO incorporates both creative and technical elements necessary to drive traffic, improve rankings and enhance awareness in the search engines.
Remember, the search engines constitute the basic method of navigation for a majority of internet users. This is true irrespective of whether your site provides services, content, information, products or just about anything else.
The good thing about the search engines is that they actually provide targeted traffic; people searching for what you offer. So, if the search engines cannot locate your site, or include your content to their respective databases, then you will miss out on the potential of getting 10,000 unique visits per day. So, irrespective of your niche, the quality of the content on your site has to be as high as possible. The content in the site should communicate clearly and in an appealing way to the visitor.
SMO Activities – SMO refers to the taking advantage of online communities and social networking sites by driving traffic from this site to your site. You can make your story popular by leveraging large social news sites that have millions of users. If you make your story popular attractive enough to be noticed but thousands of bloggers who are searching for such content for their own sites, you can drive these traffic to your site.
Blogs – Blogs constitute another critical avenue you can use to drive traffic to your site. By writing interesting content on your personal blogs or as a guest contributor to other people’s blogs you can refer other bloggers to your site for more information on the topic of interest. Other bloggers interested in the content of your site can refer their fans to your site thus gaining extra traffic to your website.
Free e-books – E-books have become an increasingly popular medium of passing information. A regular supply of free e-books that address issues that are pertinent to your target audience, offers the readers a compelling incentive to visit your site on a regular basis. Of course, the quality of your e-books both in form and content must be impeccable.
Getting the Right Company for the Job
A good Digital Marketing Company specializes in all aspects that can enhance the visibility of your website. Such a company has the experts to audit your website and identify the opportunities that can be used of the site.
However, since there are many companies claiming to offer these services how do you establish a credible company that will give you value for your investment? The company must have proven rankings; not just some claim but demonstrable rankings in this endeavor. Secondly, gauge the company’s effectiveness based on the number of clients it serves.
By taking the measures discussed above your website will be on its way to achieving the remarkable feat of getting 10,000 unique visitors per day.
