Selecting an appropriate web development company can be a tricky job, especially if you are not aware of the particulars of internet, web based applications, search engines, SEO, web standards and other details of creating a website. If you know a few developers who will be able to do the job for you, then you may decide to give them your brief. However, in case you are not sure of who is right for the job and can handle the work, keeping in mind a few basic points will help you in your search for qualified developers.
To begin with, know the difference between a developer and a designer. Often the same individual has both skill sets, but knowing the difference will help you in selecting the right person. A designer is concerned with the visual features of a site. The designer makes it look attractive so that it entices web surfers. But while most certified designers are bound to have basic coding skills, they are certainly not experts in that field. Developers are experts in coding. They create applications, platforms and widgets etc. Usually a reputed web development company will have people with both skill sets at your disposal.
Check the references of the people you are going to hire. Ask for contact and follow up at least three to four clients. The important questions to ask about your web development company would be regarding the quality of their work, ability to stick to deadlines and their attitude towards work.
The backbone of any online retail business is ecommerce. It is therefore a good idea to research shopping carts beforehand. The carts should be compared on the basis of their features since once the site is designed, it is you who will be left with content management, order processing and reporting. Any designer who makes tall claims of having your store running in an hour or so is best avoided.
Give the web development company a challenge. Companies are more than happy to take on challenges in their work field and makes a success of it. The web development company that you ultimately choose should be able to turn your objectives into a feature rich and customer friendly experience with expertise. A designer who does not show sufficient interest in what you want and how you want it is either totally uninterested or does not know enough to do the job properly.
Before you sign a contract with any company, get a statement of work detailing the understanding of your designer related to what you want, the estimated time to complete the work, the exact services available and an estimate of what everything will cost you. A designer who is unable to share your vision is likely to get unsatisfactory results.
Finally, while choosing a web development company, it is important to remember that the work of a designer or developer is judged by experience and not solely by credentials. Some of the best designers may not have certified credentials, but their work portfolio is proof of their expertise.